Some countries require Sender IDs to be registered with the mobile network operator(s) before you start using it in your SMS campaigns, while other countries do not have such restrictions in place. Related article: What is an Alphanumeric (Custom Word) Sender ID? Related article: What is a Sender ID or 'From Address' A Sender ID also supports spaces as well as uppercase and lowercase characters. So you have the freedom of choosing a combination of letters (A-Z) and numbers (0-9). Yes, a Sender ID can be alphanumeric with a character limit of 11.
Related article: Sender ID Knowledge BaseĬan a Sender ID include both alphabets and numbers? Why wouldn't you want your customers to know exactly who they are receiving the SMS from? Make sense, right! Now that you're sold on the idea of branding SMS with a Sender ID, you might be asking yourself, 'but how do I go about using one? What options do I have?' Don't you worry, we've put together a little FAQ below to spell it all out for you. It can create unnecessary confusion and disconnect. If you're a marketer like me, I would choose a Sender ID, hands down! Even if you're not a marketer, wouldn't you like your recipient to know who you are? It's like receiving a social media request from a friend who doesn't use their real name.
Whereas a custom Sender ID is just that customised to your branding and business name. Shared numbers look like a dedicated long code, but they aren't unique to your business. When you send a one-way SMS, you either can use a shared number or a custom Sender ID. The feature that enables you to personalise an SMS with your brand or company name is called a Sender ID. Let me ask you a quick question before you hit the send button on your perfectly crafted SMS campaign: Have you branded your messages so that when recipients receive your SMS, they see your company's name? If your answer is no, do yourself a favour and keep reading.
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